Logo, Web Design & Development
Restoration Cake
Jason really took the time to understand my brief, turning a long list of cultural references and style notes into the perfect expression of my brand. - ► More
Introduction
Over the first 6 years Charlottes business built form strength to strength as she designed and baked bespoke cakes, taught her
skills over workshops and even became a regular on ITV’s Lorraine.
However she felt that the branding and website she had made at the start did not reflect where she was when I met her.
Inspiration
I took inspiration from Charlottes look and personality, a mixture of glamour, punk and vintage.
Brand colours - Primary
Web: #d9ad5f
C=11, M=30, Y=67, K=8
C=11, M=30, Y=67, K=8
Web: #f1c051
C=2, M=27, Y=91, K=0
C=2, M=27, Y=91, K=0
Web: #000000
C=100, M=100, Y=100, K=100
C=100, M=100, Y=100, K=100
Secondary
Web: #9bc0ce
C=42, M=11, Y=14, K=0
C=42, M=11, Y=14, K=0
Web: #ffffff
C=0, M=0, Y=, K=0
C=0, M=0, Y=, K=0
Playlist Font Family
League Gothic Font Family
Extending the brand
Shortly after her kitchen was themed in the style and colour of her branding while she works on her YouTube tutorials
Website Design and Development
I built the new site from scratch and broke down all the sections to give plenty of room for not only prices to design and bake but printable menus from her book and events that she will be covering.
Charlotte White - Restoration Cake
Jason really took the time to understand my brief, turning a long list of cultural references and style notes into the perfect expression of my brand. The entire process from initial consultation to delivery was made exciting and enjoyable by Jason’s infectious enthusiasm and passion for his work. My new website is so user-friendly that it makes working with it a pleasure rather
than a chore as Jason diligently designed each area to suit my requirements. I will continue to recommend Jason’s services to anyone who will listen – if you are looking for a designer who will really take on board the needs of your company and who has the creativity to illustrate your brand to the world, look no further.
