Over a 5 year course, this drag performer had been performing up and down the country but felt they needed to expand their brand. I was approached to work on their music video and single artwork to ensure it screams Snaps!

Inspiration

I attended the filming of the video ‘Whatever Ginger Wants’ and by watching them and their other ‘Gingers’ perform to the track it inspired how the editing would be done. Tight edits were created to give a runway vibe but also keeping fluid to the beat.

Along side this I created a custom type which contained all letters - this formed the name for the single artwork and type throughout the music video. These letters are also used throughout socials to expand the brand